Why findigl?

Grow your property business during challenging times

Using findigl to grow your business

We have developed tools to analyse data to help our customers be more effective.

Improve your businesses' technology without spending much capital.

See what makes findigl stand out.

We work with property businesses to help their data improve their business

How do we differ?

We recognised there are some problems the property market isn't addressing for their customers - buyers and sellers. Whilst many experts and professionals excel at delivering to customers, our research showed that customers want to have better access to information.

Independent from large platforms

findigl is not designed as a competitor to, or portal for the larger property platforms. We simply focus upon the market, its trends and deliver a credible platform to more forward-thinking businesses within the property sector.

The findigl data platform

Our data platform uses sophisticated reporting solutions, making use of machine learning, to help findigl provide reports that gets straight to the point. findigl was set up with a clear goal focus on property market analytics. We are looking to partner with larger property platforms and display property listings but not as our main feature. Our expertise is data. We aim to inform decision making for market participants.

The property market business model

There seems to be a very clear model for Estate Agencies.

EAs typically;

Offer both lettings and sales as services.
Have offices where customers can visit.
Have a website.
Are under increasing challenges from regulation.
List their properties on a major property platform - in the UK, this is typically; RightMove, Zoopla, On The Market.
Have high competition to win customers and complete sales and lettings.

Challenges for Estate Agencies

Estate Agencies often doesn't have the capital to dramatically improve the quality of their customer's experience. Many EAs relies upon high volume, high churn, to achieve a higher return on expenditure. Our goal is to offer premium services to a select number of clients on findigl who are seeking cost-effective ways to improve their customer's experience. See more about our services here.

The impact of government policy responses to Covid

The British Government drafted emergency legislation (legislation here) to respond to the Coronavirus outbreak. Estate Agencies have found themselves to rethink their business model. Much more of their work has been online and virtual, with more self-listing of properties.

"Since 2020, Estate agencies are finding their businesses at threat from much more than ever before"

Why should you be on findigl?

Show your customers your passion for your trade by putting your content on findigl.
Be amongst peers.
Link your site and social media to findigl.
Publish your data and successes on our platform.
Work with us to deliver better solutions for buyers and sellers.

findigl sits neatly between customers (buyers and sellers) and the commercial side of the property market.

findigl aims to give consumers professional tools to understand the market better.

Rethinking websites and footfall

Our research on customer funnels and website traffic brought out a number of interesting conclusions;

The traditional approach of being number one on Google is an unobtainable objective - larger platforms will feature higher on search rankings than smaller independent websites.
Many pay per click, pay per view, and pay per action can be very expensive in terms of conversion rates.
Your business linking to findigl is important for reputation.
We are looking at alternative technologies and platforms to offer better services for our client's customers including Social Media solutions.

The classic challenge of Churn within the property market

The property market is like many other industries in that most transactions are once only. Not many customers buys several houses a year. Similarly, flat sharers, tends not to constantly move flats repeatedly. Estate Agencies have to list their properties on large property platforms such as On The Market, Right Move and Zoopla. Traditional Estate Agencies are under increased pressure from DIY platforms such as Purple Bricks and Zopa.

From our research, Estate Agencies focus on high volume, intending to close as many properties as they can. Buyers are property first and then agency.

Agencies are going to be more successful, by;

Having more of the properties, customers are looking to buy - drawing sellers of premium property to list on their property portfolios.
Proving to customers, the properties they are selling offer better value for money, better upside potential.
Showing how they are successful in delivering sales to sellers.

At findigl, we have developed solutions to help estate agencies prove their mettle via data and analytics.

If you wish to know more, please get in touch with us here.

findigl is releasing new technology constantly

Scheduled technology improvements

The most exciting part about our substantial investment into findigl's technology, is we have already written a lot of the technology. Now it is a case of releasing it as the platform grows. Rest assured, we have a schedule in place to deliver new enhancements, but please do contact us to give us your ideas too.